Disaronno

The Influencers Agency take on Australian fashion week with #Disaronno @disaronno_official #disaronnomoments 
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The Influencers Agency brought together the magic of influencers and created a wonderful consumer experience for Fashion Week attendees. Attendees were invited to come along to the Disaronno pop-up where they could enjoy complimentary cocktails & Disaronno beverages whilst shooting content inside the branded photo booth.
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Goals

- Create a consumer experience that would engage & impress.

- Drive social engagement & brand awareness for the Disaronno brand.
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Approach

- Channel: Instagram.

- Influencers: 70 Australian influencers were booked in the beauty, fashion and lifestyle category.

- Micro vs Macro: 25 micro influencers, 17 macro influencers

Themes:

- Captions for both story & in-feed all featured #disaronnomoments @disaronno_official.

- The content produced by the influencers were diverse, genuine and engaging.

Content :

1 x Still photo using tag @disaronno_official #disaronnomoments

1 x Instagram story (min 3 frames)

Results

- Total Likes:  30,290

- Total comments: 1,855

- Total Engagement: 32,121

- Total Instagram followers targeted: 7,042,387

- Content created:  76 pieces of unique content (41 posts & 35 stories )

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Takeaways

- The power of social media is overwhelming!
- Creating a sense of community amongst the creators and inviting them along to enjoy the brand in and amongst a feel-good experience helped drive engagement and generate overwhelming amounts of content ( above and beyond the initial brief ) 
- Fun branding opportunities can go a long way, in this case the branded photo booth was a massive success! 

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Some of the content created:

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