Holey Moley

The Influencers Agency executed it's latest influencer campaign for Holey Moley Adelaide in celebration of their re-opening and renovations. The goal of the campaign was to position the venue as the ultimate outing for birthdays, first dates, events, and functions, or perhaps just a midweek pick me up with friends.

Eight local influencers were booked to help drive awareness and hype around Holey Moley Adelaide’s new venue additions. Key messaging throughout the campaign echoed the pure joy the venue brings, It’s nice, it’s nostalgic, it’s the ‘80s, it’s ‘90s It’s the craziest round of mini golf you’ve ever played, and our influencers showcased to their followers just this through engaging IG reel content.

The content showcased the influencers enjoying the new cocktail menu, bites and beats on offer at the newly renovated full-service bar along with their content showcasing the latest addition, the video arcade but as traditions would have it, you just couldn’t skip the minigolf.
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Goals:

- Position Holey Moley Adelaide as the ultimate day or night out.
- Drive traffic to the Holey Moley landing page to encourage bookings.
- Promote the latest renovation which includes a new kitchen, bar, function and event space alongside the new cocktail menu.
- Promote the new arcade, amusement and video game booths.
- Drive consumers to attend Holey Moley Adelaide through engaging and exciting user generated content.
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Approach:

- Channel: Instagram

- Influencers: 8 Australian influencers were booked in the beauty, fashion & lifestyle & mummy parenting category

- Micro vs Macro: 7 micro influencers, 1 macro influencers

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Content:

- 1 x in feed post (still photo or IG Video under 1min)

- 3x Instagram stories (with a swipe up link for those with over 10k followers)

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Themes:

- Captions all featured #holeymoleygolfclub #minigolf #cocktailbar #arcadegames #puttputt #cocktails #gamingbar #putting 
- Local influencers were booked to create engaging content showcasing how they enjoyed their visit to Holey Moley Adelaide.
- The content produced by the influencers showcased the pure enjoyment the venue had to offer.
- Selected influencers were encouraged to invite their friends and family to join them in their visit, capturing authentic moments which help drive social proof & create genuine consumer awareness and interest.
- Each influencer promoted to their following the key offerings of the venue, this being the new renovation, the arcade additions the new bar & cocktail menu alongside the traditional elements we all know and love, the famous mini-golf rounds.

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Results:

- Total Likes: 20,414

- Total Reach: 182,910

- Total Engagement: 21,244

- Total Instagram followers targeted: 566,163

- Content created:  98 pieces of unique content ( 10 posts & 24 stories & 64 additional images/videos )

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Some of the content created:

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